Adapto today announced a partnership with Macfarlane to deliver customer contact management solutions to its customers. With an increasing number of businesses using new modes to communicate with customers including webchat and social media, the task of managing these solutions is becoming increasingly complex. Macfarlane’s Contact+ is an easy-to-use omni-channel customer contact management solution which provides organisations with a highly reliable way of effectively managing their communication channels.

“The number of channels available to organisations to communicate with customers is continually evolving and this means that they need to find a way to manage them effectively while maintaining excellent customer experience and taking care not to impact user productivity,” says Ivan Greenaway, Managing Director, Adapto. “Macfarlane’s Contact+ is a well-established and highly respected solution which ticks all the boxes. We look forward to working together and the rewards that this partnership will deliver.”

To read more about Adapto’s customer contact management solutions visit